BRIEF

Create a surreal public stunt that grabs attention and makes people ask, “Wait… was that real?”

SOLULTION

Launch Cirque du Quench: goth clown water tents that appeared on beaches during peak summer heat. Complete with silent clowns, carnival games, jump-scare PSAs, and a partnership with BetterHelp, I turned the fear of clowns into a viral reminder that dehydration is the real threat.