BRIEF

Reintroduce Tamagotchi as a self-care tool for young adults—part mindfulness ritual, part accountability buddy—with a tone that’s nostalgic but not childish.

SOLULTION

I reimagined Tamagotchi as a confidence coach for real-life speaking moments. Through an AI-powered app, metro ads targeting ambitious commuters, and character-driven social content featuring young professionals, I turned a nostalgic toy into a self-growth tool for the Y2K-raised workforce.