BRIEF

Create a viral campaign that relaunches Gushers as a nostalgic, Y2K-inspired brand—brought into the modern day for today’s teens.

SOLULTION

I reimagined Gushers as a beauty product with “Gusher Gems,” a limited-edition tooth gem kit launched alongside Flo Milli’s “Super Sticky” remix of her hit song “Never Lose Me.” I redesigned the product packaging, and the rollout spans Spotify, TikTok, and print ads—featuring campaign visual features a high school yearbook poster where the entire graduating class is rocking their Super Sticky Gusher smiles, making anyone without them feel like they missed the memo.